Our History


The Ethix Clothing brand has travelled a long journey ever since it was established in December 2005. It was flagged off as a humble enterprise - a distribution channel for two brands in ROM - dedicatedly driven by a team of four.


Two years into operations, we had identified our foundation and core principles, our core pillars to pave the way for future growth. The very next year, we bagged the company distribution rights in ROM for Wrangler , shortly followed by the inauguration of the first company store (Mufti in Nagpur) in October 2008.


This inspired us towards our first major accomplishment, in form of our maiden flagship store, Pepe on JM Road, Pune in February 2009. later in the year, we added a fourth store to our expanding enterprise (Blackberry outlet on MG Road).


This was yet another landmark year for Ethix Clothing, with major accomplishments including expansion across Madhya Pradesh with seven stores. Along the way, we struck up distribution partnerships with renowned brands like US Polo, Flying Machine, Puma, and Ethix eventually came to be recognized as a successful distribution house.


The expansion continued into the next year, and 2011 witnessed Ethix adding 3 brands to its distribution channel, along with the addition of 15 more stores countrywide. A Multi-brand Outlet under the flagship "Groove" was also unveiled.


The year marked our entry into the exciting Gujarat market. Ethix Clothing, now an established distribution umbrella, commands an impressive network that spans across 11 brands, 4 territories and 90 retail outlets.